Brand Guidelines
Our brand guidelines serve as comprehensive instruction set designed to ensure consistency and coherence across all visual and communicative aspects of our brand.
Language
Dyalog Ltd is the company. Dyalog is our product. Dyalog APL is the language (variant of general APL).
Our Brand Colours
Primary Colours
Secondary Colours
Neutral Colours
The Dyalog Logo
Where possible, our company logo should appear in our orange. Where this isn’t possible, it can also be used in white. If the contrast is too low, it should be used in black. No other colours are permitted.
Clearspace and Margins
What’s the difference between clearspace and margins? In design and typography, ‘clearspace’ refers to the area surrounding a design element, such as a logo, that must remain free of other visual elements to ensure clarity and visual impact. ‘Margins’ are the spaces between the content and the edges of a page or container, creating a buffer zone that enhances readability and prevents text or images from being cut off.
Clearspace: When using our company logo in a design, ensure it has sufficient clearspace and margins for optimal visibility. The logo’s clearspace is defined by the distance from the logo to any surrounding elements, using the logo height (LH) as a reference. For example, if the logo is 30px tall (LH = 30px), there should be at least 30px of clearspace around it on all sides to maintain its visual integrity and impact.
Margins: The logo’s margins are the space between the logo and the edge of the composition. When placing the logo, use half the Logo Height (LH/2) as the distance to the margin. This is the minimum allowed margin to ensure clarity, but the space can be increased if necessary.
For example, if the logo is 30px tall, the distance between the top and left sides of the logo and the edges of the composition should be no less than 15px.
Logo Dont's
We aim to maintain consistency throughout our branding, and our company logo should only be used as described above. Here are some examples that are not permitted!
Dyalog Ltd Media Kit
If you plan to use any of our branding, please download our Media Kit. It includes various versions of our logo (in SVG and PNG formats) as well as our colour palette (in PDF format).
If you need more information or assistance with using our branding, or if you have a specific use case to discuss, please email us at media@dyalog.com, call +44 1256 830030, or send us a message.
Mike, Designer
